Efilli A/B Testing Module
The A/B Testing module allows you to compare the performance of different cookie banner designs. It helps you identify which version drives higher consent rates so you can publish the most effective one.
đź”’ This feature is only available to accounts with the Analytics module enabled.
How It Works
Two banner variants (A and B) are tested simultaneously
Users are randomly shown one of the two designs
Interactions are tracked and results are displayed via visual reports
Metrics such as the “Accept All” rate highlight which design performs better
How to Activate
The module is activated by our Customer Success team. Test duration and content are set together and scheduled within the system.
Things to Know
Only one test can be active at a time
You can always access and compare results from past tests
Works across all platforms: web, mobile, tablet, etc.
Recommended minimum test duration: 7 days
Need Help?
To set up a test, define variants, or interpret your results, please reach out to our Customer Success team.
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