TCF v2.2
What is TCF?
TCF (Transparency and Consent Framework) is a standard developed by IAB Europe to help websites manage GDPR-compliant consent for programmatic advertising and third-party data sharing.
It is especially relevant for publishers and platforms using ad technologies that rely on third-party vendors.
How to Enable TCF v2.2 in Efilli
To activate TCF v2.2 in Efilli:
Go to the Design Editor in your dashboard
Open the TCF Settings tab
Enable the toggle for “Activate TCF v2.2”
Once activated:
Efilli will automatically configure your banner according to IAB technical requirements
You’ll need to select the vendors you work with from the IAB Global Vendor List
The banner content will be dynamically generated based on your selected vendors
💡 Need help? Our Customer Success team can handle the setup for you.
Things to Keep in Mind
TCF v2.2 is recommended for websites using advertising technologies
Once enabled, your banner and preference UI will switch to TCF-compatible versions
Need Assistance?
If you have questions or need help configuring TCF in your account, contact our Customer Success team anytime.
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