Why Efilli is Necessary

Under regulations like GDPR Articles 7, 11, and 21 and KVKK Articles 5 and 11, websites must obtain explicit and customizable consent for storing personal data via cookies.

Managing these consents in line with GDPR and KVKK is a legal responsibility for all data controllers — including both individuals and organizations.

What Is Personal Data?

Personal data refers to any information that relates to an identified or identifiable individual.

This includes:

  • Identity, ethnicity, physical attributes

  • Health, education, employment, sexual life, family status

  • Communication records, location, payment data, opinions, beliefs

  • Shopping behavior, membership in associations or unions

What Is a Cookie?

Cookies are small files used to store information on a user’s device. Although KVKK does not provide explicit regulations about cookies, the data they collect is considered personal data, and therefore requires explicit user consent.

The Turkish Personal Data Protection Authority (KVKK) closely follows the GDPR framework. In the EU, cookies are regulated under GDPR and the ePrivacy Directive (EPD). According to these regulations, all cookies — except strictly necessary ones — must be disabled by default and require opt-in consent.

Regulators have also signaled upcoming stricter enforcement for cookie usage due to increasing data sharing concerns.

How Should Personal Data Be Collected?

Global privacy laws like GDPR, KVKK, CCPA, LGPD, and PIPEDA all emphasize one key principle:

Personal data must not be collected or processed without explicit user consent.

For example:

  • Under KVKK Articles 5, 8, and 9, processing or sharing personal data without consent is explicitly prohibited.

  • Consent must be freely given, informed, and unambiguous.

What Does Efilli Solve?

Efilli enables you to collect cookie consents in a customizable, legally compliant way on your website.

With Efilli:

  • User consents are tracked, time-stamped, and stored with associated IP addresses.

  • Consents can be presented as opt-in or opt-out, depending on regional law or company preference.

  • Users can change their preferences at any time via the banner interface.

  • Cookies are automatically blocked until proper consent is obtained.

  • The banner is personalized for each region, including language and design localization.

Benefits of Using Efilli

  • Audit-Ready Logs: All user consents are stored with timestamp and IP, and can be exported to your internal systems via web services.

  • Flexible Cookie Settings: You can categorize cookies and define which ones require opt-in/opt-out display.

  • Custom Styling: The appearance of the banner can be customized using CSS (Tailwind) to match your brand.

  • Easy Integration: A single JavaScript line can be integrated manually or via Google Tag Manager to activate the tool instantly.

  • Multi-Region Compliance: Efilli helps you comply with privacy laws across different countries.

  • Centralized Management: Manage all your domains from a single unified dashboard.

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